Search Engine Optimization does not have to be as complicated as many “experts” want you to think. The fact is, the underlying theory is quite simple. Search engines are in the business of providing relevant search results to their users. The better results they provide, the more market share they will get, which allows them to make more money selling to advertisers.

So, in order to rank well in the search engines, your webpage needs to be more relevant to your keyword phrase than your competitors. Let me clarify one thing, your webpage must be more relevant to your search term in the SEARCH ENGINE’S EYES… not ours

So SEO is simply the process of making your webpage more relevant for your search phrase than your competitors. Yes the search engines change their algorythms, they change what sources of information they use to deem relevance, and they make mistakes, but in the end, if your page is the most relevant to that search phrase, you WILL BE at or near the top of the search results. It’s just that simple!

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