To make a web site appear in the first places in every search engine, there are certain guidelines to follow in order to achieve this. This optimization consists of a series of small -or sometimes big- changes inside a web page in order to make it more visible to the public. By applying these changes, the web site will be easier to index and to be found in the first places.

The page optimization must be planned carefully to achieve maximum effect. There are two main areas where these optimizations can take place: the On-Page SEO and Off-Page SEO.

The first one refers to the changes to be applied inside the contents of the page, and they include:

* Usability, navigation and site structure.
* Servers, hosting and URL forming
* Keywords
* Contents
* Meta tags
* Internal links and site map
* RSS feeds and newsletters

Inside the page there are many elements that, when combined, will help achieve an optimal On-page Search Engine Optimization.